I have never used Brylcreem. I have never seen a tube of Brylcreem… but I can sing the jingle of this hair improvement product that hasn’t been relevant since the Watergate scandal, and yes, I’m actually serious. Apparently Brylcreem was something all of the guys used in the late 60’s and early 70’s and thanks to my shop teacher from 9th grade, Mr. Walsh who would sing that jingle in glass all day long, I will NEVER FORGET that with Brylcreem, “A Little Dab’ll Do Ya” .
It’s all about the pitch. “Where’s The Beef“? Yup, you may not have a clue who Clara Pella was but those three words that spoke to us on national TV during seemingly every commercial break in the 80’s will always remind us of Wendy’s hamburgers. (Sidenote: Clara Pella was born on this date in 1902!)
“The Best Part Of Waking Up”? Put your coffee mug away, I was just making a point.
Long after some of these campaigns ended, we are STILL able to name each of these products faster than we can think of our kids’ birthdays. Mainly because kids usually haven’t come up with a cool advertising slogan yet. There are THOUSANDS of words in the English language. You can hear millions of conversations and not retain one single word spoken but arrange just a few words cleverly, and full sentences will stay with you for the rest of your life.