“That’s no moon, it’s a …” Members of the Pearl Jam Fan Club received an email today with a clip of their new single “Superblood Wolfmoon” from their forthcoming album Gigaton. The catch is; you must find the moon in the sky with your cell phone to unlock the preview clip.
Being a huge Pearl Jam fan and being in New York where it is very cloudy today, I couldn’t wait that long. I pulled up an image of the Moon on Google Images and IT WORKED!
I know this creative idea is light years ahead of a zipper on a Rolling Stones album or a paper cut out of a Love Gun from KISS, but what gimmicks do your remember from music releases in the past? Share them on our FB Page and hear more about this today on 94.3 The Shark and tonight on the Shark After Dark Live from the Studio at the Paramount brought to you by New York Cancer and Blood Specialists!
-Big Mike
Image Courtesy of AP Images